Enrolment still open

Course runs 2nd June – 3rd November 2014

Immersion Day – 3rd July

Course overview

The IPM Diploma in Motivation is a qualification specifically designed for the reward and recognition industry. It takes the form of a distance-learning programme with 14 assignments and a set brief being completed over a five-month period. Candidates will study at their own pace utilising the study tools provided, as well as carrying out their own research.

The aim of the course

The Diploma provides a good overall introduction to Motivation and a qualification that is recognised by the industry at large. It is the aim of the Diploma to increase standards of professionalism in the industry and provide a benchmark for employers.

The Diploma will give candidates the basic foundation knowledge necessary to:

  •  Appreciate the role of Motivation campaigns in the marketing mix and in a Sales and HR context.
  •  Plan, instigate and manage effective Motivation campaigns with confidence.
  •  Effectively brief and co-ordinate the various elements and suppliers involved in implementing Motivation campaigns.

Who the course is designed for

The course has been developed with the following in mind:

  •  Client-facing account handling staff in Motivation Agencies
  •  Clients responsible for staff motivation – using agencies and doing it in-house. HR personnel involved in employee benefits
  •  Client-facing account handling staff in companies supplying the Motivation industry (travel, premiums, vouchers, etc.)

Typically candidates will be actively involved in the process of devising, implementing and managing Motivation campaigns. Candidates need no previous qualification to take the course. It will be challenging, hard work and enjoyable, but most importantly it will be valuable to the candidate’s future.

Course content

The course is broken down into seven main modules:

Module 1 – An introduction to motivation

Module 2 – The Performance improvement process

Module 3 – Structure & measurement

Module 4 – Knowledge and skills development

Module 5 – The communication process

Module 6 – Reward & recognition

Module 7 – Project management

Course format

The Study Notes are core to the course, comprising over 110 pages of detailed notes, checklists and proformas, written by industry experts and continuously updated and improved to keep pace with changing trends and developments in the industry. All the course resources, notes, case studies and articles and web-links are housed on our dedicated online resource with direct email access to tutors. Each candidate will also receive a copy of How to Run Successful Incentive Schemes by John Fisher.

The optional extras

Immersion day (3rd July) – a full day of workshops, presentations and discussions designed to ensure the candidate is fully engaged and motivated. It should also increase their confidence and maximise the extent to which they make the most of the course.

The Tutorial – a one day session in September which is the candidate’s opportunity to discuss the detail of their response prior to submitting their paper to ensure that they are approaching the questions in the right way. The tutorial tutors are John Sylvester (P&MM), John Fisher (FMI) and Graham Burt (ex-Grass Roots). Candidates will choose to do their tutorial on either 11th, 15th or 17th September 2014.

For more details:



Member Price Non-Member Price
Enrolment £ 880.00 +VAT £ 1140.00 +VAT
Tutorial £ 135.00 +VAT £ 165.00 +VAT
Immersion Day £ 135.00 +VAT £ 165.00 +VAT