Mark Gregg, Bonagi at Gift Card & Couponing Summit 20
Mark Gregg, Bonago at Gift Card & Couponing Summit 2014

Mark Gregg, Managing Director, Bonago Germany and summit moderator shares his views.

Punctually at 9 a.m. on the 30th September the conference started with a welcome by the moderator Prof. Dr. Spandl. After that the topic iBeacon – which was brand-new for many of the participants – followed with an introduction of the technology and a legal evaluation. Next to presentations about gift cards as a tool to win new customers, co-branded credit cards and new possibilities for couponing that morning, there has also been a presentation from Zalando about the advantages of gift cards.

In the breaks the networking has been clearly a priority. Old acquaintances met again and gave the event the flair of a class reunion. But new faces of the branch also received a warm welcome.

The afternoon started with a critical (re-)view and prospects for the future for incentive solutions, before gift cards in the era of omni-commerce have been introduced and a closer looks has been taken at the sales of gift cards in the fuel sector. The last presentation of the day concentrated on employee motivation. Finally the market and its development were discussed on stage.

Conclusion of the day was the get together where the chances to network even more were highly appreciated.

The second day started with presentations about customer cards and gift cards as marketing tools. After an insight about the usage of gift cards when trying to win subscriptions the attendees taken from Big Data to Smart data. Two best practice examples revealed how gift vouchers can be used to gain new ideas for companies and also to motivate employees. The last presentation of the morning focused on digital gift vouchers and brought out to the open how these can be used in the area of customer loyalty.

The afternoon started with mobile payment and mobile couponing before the last presentation of the told about how to build the world’s most consumer-centric gift card platform.

After the conference the members meeting of the IMA Europe took place. Non-members were cordially invited to join. Many attendees of the conference took the opportunity to exchange experiences with the members, learn about news of the association and listen to the presentations.

The date for the 6th International Gift Card & Couponing Summit 2015 is already fix. The conference will take place on the 30th of September and 1st of October 2015 at the Squaire in Frankfurt. If you have wishes for the program in 2015 please post them in the group or contact the moderating team.

Comments from delegates:

“Amazing, how many experts from our branch give a presentation here.”

“I have learned a lot and can return home with many great ideas for my own business.”

“Fantastic, how open-minded the other participants have been. The networking has been great fun and I have been able to make many new contacts.”

“I am saving about six business trips by attending this event. That is due to all the important people from the branch being here in Wiesbaden right now.”

“Of course I will join again in 2015!”

… And these have only been some statements the organisation team has heard on the 30th September and 1st October. And they enjoyed every single one.

As usual for the next 12 months until the summit you can follow the conference and its topics on the social media channels and also find new contacts in the branch.




Twitter: @MarkOliverGregg oder @GiftCardSummit

The organisation team is looking forward to next autumn, when the speakers and attendees can meet their branch colleagues and exchange the latest news with them!