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Incentive marketing professionals from the globe will be gathering in Philadelphia next week for the Incentive Marketing Association’s (IMA) 15th Annual Summit to build connections, collaborate on business issues, and work to improve their $76.9 billion industry.

In 1682, William Penn founded ‘Philly’ to serve as capital of Pennsylvania Colony. By the 1750s, Philadelphia had surpassed Boston to become the largest city and busiest port in British America, and second in the British Empire, behind London.

This year’s July 27-29 conference, under the theme “Connect & Collaborate,” is designed to address changes in the incentive marketplace and address expanding needs and expectations of corporate clients, according to Summit Chair Rick Low, Vice President, Special Markets for Citizen Watch Company. “This year’s summit will deliver valuable tools and ideas to benefit our businesses and improve our bottom line. We will learn from each other how to do more for our clients while at the same time lower our costs. We’ll be exploring ways to develop more meaningful and profitable relationships,” he said.

Brian Dunne, President of IMA Europe will be heading a strong European delegation.

To register for the Summit, and for detailed information on schedule, speakers, and other summit events, visit the IMA’s website at www.incentivemarketing.org.