Incentives are game-changers. Well structured incentives provide motivation, increase revenues and retain valuable and experienced employees.

When extended to customers, it helps to bond and increase retention and loyalty. It gives your customers at least one more reason to come to you and not to others.

As an entrepreneur, one of the greatest inspirations to wake up early, work hard sometimes skipping meals and sleep late without complaining is the realisation that your are working for yourself.

It is the fact that you are building your future and every sweat and sacrifice is adequately compensated unlike when you are working for someone else.