Main facts

Total Market Size of Incentive Travel and Merchandise Incentives

Incentive Travel	$ 13.38
Merchandise Incentives	$ 32.70
Total	$ 46.08
Amounts in Billions
United State Incentive Merchandise and Travel Marketplace Study Incentive Federation Inc. 2007 IFI. All rights reserved

Total Market Usage of Incentive Travel and Merchandise Incentives

Overall, 34% of companies used either incentive travel or merchandise incentives in 2006
Total Usage	Usage by company size
	Large		Small/Medium
Incentive Travel	10%	23%	10%
Merchandise	31%	48%	30%
Total Net Market	34%	57%	34%
United State Incentive Merchandise and Travel Marketplace Study Incentive Federation Inc. 2007 IFI. All rights reserved

Distribution of Total Expenditures on Incentive Travel and Merchandise Incentives

Overall, 34% of companies used either incentive travel or merchandise incentives in 2006
	Total expenditure amount in Billions	Percentage of total Expenditures
Customer/user promotions	$ 12.60	27%
Sales Incentives: Merchandise	$ 5.10	11%
Sales Incentives: Travel	$ 6.60	14%
Dealer Incentives: Merchandise	$ 0.75	2%
Dealer Incentives: Travel	$ 0.80	2%
Non-Sales Employee: Merchandise	$ 11.35	25%
Non-Sales Employee: Travel	$ 3.30	7%
Business Gifts	$ 5.59	12%
Total Expenditures	$ 46.08	100%
United State Incentive Merchandise and Travel Marketplace Study Incentive Federation Inc. 2007 IFI. All rights reserved

Management View of Incentive Travel

Incentive travel is seen as an investment by 85% of all end-users.

Management View of Incentive Merchandise

Merchandise Incentives are an investment for over three-fourths of all respondents.

United State Incentive Merchandise and Travel Marketplace Study
Incentive Federation Inc.
2007 IFI. All rights reserved

Typical Annual Expenditures for Merchandise Incentives

The typical budget for merchandise incentives in 2006 was $119,008. Almost half of the merchandise incentive users spend between $100,000 and $500,000 annually.

Typical Annual Expenditures for Incentive Travel

The average budget for incentive travel, in 2006, was $164,271. More than three fourths of the incentive travel end users spend between $100,000 and $500,000 annually.