Mission statement

• Promoting the harmonisation, recognition and development of the incentive industry.
• Supporting, protecting and promoting the interests of the companies, agencies and suppliers.
• Promoting best practice and seek to raise and maintain industry standards by sharing knowledge, experience, legislative and financial constraints and guidelines.
• Acting as a conduit for European incentive companies and suppliers to interact and build business alliances.
• Helping build a greater understanding of incentive marketing in Europe and the rest of the world via its umbrella organisation IMA – US.