We are pleased to confirm another great speaker for the forthcoming Copenhagen meeting which takes place on 17 May.
Petra ter Laak, Senior CRM Manager at Club BR, a leading toy retailer in Scandinavia, will be delivering a presentation entitled ‘Challenges in building loyalty and how it changes over time’.

The classical loyalty approach where the customer collects points on purchases has historically had the strongest impact in a loyalty club, but this may no longer be as attractive as earlier.

Customers require more – or do they?

BR is a leading toy retailer with roots all the way back to 1963 with both physical stores and online shop. BR stores are situated in Denmark, Norway, Sweden, Finland and northern Germany with about 250 physical stories all over northern Europe. Club BR has approximate 2,9 million members.

Don’t miss the opportunity to hear this fascinating presentation. Limited places now available – book today