Flora Leoni of Carrefour to Speak at IMA Milan
Flora Leoni is Head of Carrefour Gift Cards and B2B in Carrefour Italia. She joined Carrefour in 2017 after a deep and comprehensive experience in the Gift Card Market, with the aim of launching and developing Carrefour Gift Cards in Italy.
Graduated in 2006 at Ca’ Foscari University, after a post graduate master in Marketing at Bocconi University, she started her career in the publishing industry, working for De Agostini Editore as a Product Manager.
In 2011 she joined Amilon, led by the enthusiasm for the project of developing digital Gift Cards in Italy. In Amilon she explored the potential of this tool focusing on digital solutions and helped to reinvent the meaning of Gift Cards in the b2b.
In 2016 she deepened her knowledge of the Gift Cards world in retail industry working for Epipoli.
In her current role in Carrefour Italy, in addition to the closed loop solution, she is also in charge of managing data monetization and media placement.