IMA Europe – Budapest 28th March,

Alexey Golovin will share best practices implemented in Channel Incentives in Russia.

Alexey is a co-founder and CEO of the iLP agency. His journey to marketing began in 2003, after graduating and working in one of the best universities in Russia – Moscow State University. In-depth knowledge in statistics, analytics, mathematics and sociology have made it possible to study in detail all the features of marketing programs.

Accumulated experience with online marketing, sales, finance, IT, allowed to predict the market demand and in 2012 was founded the agency with key focus on platform SaaS solutions, eCRM direction and global digitalization of trade channels and consumer marketing activities. The agency is a leader in Russia in building retail loyalty programs, in-store SKU visual recognition, managing consumer promo campaigns, integration of customized digital showcases for consumers rewards.



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