An Vermaelen, Marketing Manager at KBC will be delivering a presentation focused on Affluent Customer Loyalty

We are very excited to announce one of our keynote speakers at the Rotterdam event.

An Vermaelen is Marketing Manager of the Affluent Customers of KBC Bank and Insurance. She directs and drives strategic marketing projects and studies with a focus on omnichannel loyalty and generation banking.

She has previously held several key marketing manager positions, amongst others at the Metro Newspaper and   Fortis (now BNP Paribas Fortis).

She will be delivering a case study on “How KBC takes its affluent customers into account to increase their loyalty”.

Please book your place and we will see you Rotterdam


11:30 – 12:00: Reception @ Intell Hotels Rotterdam Centre

12:15 – 13:35: Harbor boat tour including lunch

Afternoon programme in the Panoramaview room of the Intell Hotels Rotterdam Centre

14:00 – 14:15: Intro IMA Europe president

14:15 – 15:00: Speaker – Ferry Konter, Senior Retail Operations Manager, Samsung Electronics

15:00 – 15:40: Academic (Loyalty by Generation)

15:40 – 16:10: Break

16:10 – 17:00: Speaker – An Vermaelen, Marketing Manager Affluent Clients, KBC

17:00 – 17:45: Speaker – Florian Dirkse, Co-founder,  Ocean Cleanup

17:45 – 18:00: IMA Europe news and updates

Evening programme in the Euromast

18:30 – 21:00: Watertaxi and Network reception drink in de Euromast

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We hope you can join us!