IMA Europe increases businesses awareness of the power and success of incentive programs and champions the benefits throughout EMEA ,thereby creating business opportunities for all members. IMA Europe members are leaders in providing products and services such as total rewards, employee benefits, flexible and voluntary benefits; prepaid and gift cards, agency and consulting. IMA Europe provides members valuable opportunities for networking and education.
A very successful event was held in Dublin by IMA Ireland and Retail Ireland. Retail Ireland is the representative body of the retail industry in Ireland. Retail Ireland is a business unit within Ibec, the group that represents Irish business domestically and internationally. The event was held at Ibec headquarters and focused on retailers of gift cards and the opportunities the B2B market presents to them.
After Tom Burke of Retail Ireland’s welcome and introduction, Phil Mooney, IMA Ireland and Arnotts, offered an overview of opportunities for retailers and IMA Europe’s role in representing the industry. The first session was given by Elizabeth Espy, SVM Europe and IMA USA, who discussed the building of a business case for gift cards. This was followed by an open panel discussion. Greg Canty of Fuzion Communications then debated the use of LinkedIn for effective B2B incentive marketing. The last session was led by Paul Sheedy of Reward Technology Ltd. He focused on how to make gift cards and loyalty programmes smarter by harnessing RFID and beacon technologies. David Walsh, IMA Europe/Ireland and One4all Group gave the closing address, which brought a fruitful event to a close.
We catch up with Mark Gregg CEO Bonago
Mark Gregg, CEO of Bonago Incentive Marketing Group and Vice President of the IMA Europe gives an interview in the build up to the 7th International Gift Card and Couponing Summit in October in Munich. He shares exciting insights from the reward industry and tells us st what he is expecting from the 7. International Gift Card Summit, where a lots of experts from the vouchers and incentive industry come together and talk about the latest news and industry trends. Read more
Join us in Munich
The next members meeting will take place on 18 October in Munich. The meeting will commence at 3pm - our speaker programme includes presentations from Andreas Stefan Müller, Cluster Director of Sales, H-Hotels (Ramada München). Innovation in occasion-based packaging: What can be learned both in the B2C and B2B space Jürgen Stichenwirth from Gift Card Evangelist, PowerSell. Employee engagement through flexible benefits Monika Lang, Business Development ManagerBenify. The meeting will be wrapped up with a presentation from Christian Aubry, CEO, Edenred Deutschland entitled HR Incentives: Is less more? Book your place